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Provenance and Traceabilitypaper13

Adoption depends on ecosystem design, not UI alone

Key claim

Farmer participation in traceability systems is strongly shaped by institutional and ecosystem design.

Evidence summary

Recent studies emphasize that data capture responsibilities fall on producers, but adoption stalls when incentives and support structures are weak.

Why it matters for Terroir

Terroir should stay batch-first and low-friction while integrating trusted intermediaries and aligned incentives.

Sources

Frontiers: farmer role in traceability systemsScienceDirect: ecosystem constraints in traceability adoption